Mayor Outlaws death ?

Die at your own risk, mayor proposes
Proposal: Residents should mind 'health in order not to die'.

In order to protest a federal law that has barred a new or expanded cemetery in Biritiba Mirim, a town of 28,000 people 45 miles east of Sao Paulo, the mayor in an attempt to publicize the
plight of the city has come up with a novel proposal...

Mayor Roberto Pereira da Silva's proposal to the Town Council asks residents to "take good care of your health in order not to die" and warns that "infractors will be held responsible for their acts."

A 2003 decree by Brazil's National Environment Council bars new or expanded cemeteries in so-called permanent preservation areas or in areas with high water tables. Environmental protection measures rule out cremation.

The fight is still on..

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Interesting marketing strategy to highlight the problem.